Applying Blue Ocean Strategy in SEO

 You've read the book Blue Ocean Strategy W. Chan Kim's writings and Renée Mauborgne? Mentioned in the book is that the only way to beat the competition is to STOP trying to beat the competition.
In this post, we will squawk how to implement the strategy Blue Ocean Strategy in search engine optimization (SEO). So your blog or website you could be in the top search engines without much effort.
Let's look ...
Earlier, I'll explain a little about the contents of the book Blue Ocean Strategy. In the book there are two terms are often used, namely red ocean and blue ocean. Red Ocean shows the "known market space." While the blue ocean are "market space that has not known or may have never touched."
Examples in the book is Cirque du Soleil, a circus group that is able to prosper and reap huge profits, while others apparently circus group is experiencing decline in the number of viewers who have an impact on lower income / profit.
What's the secret? Circus group is capable of creating new market space. Not with the target market of children like most circus group, but embrace new audiences of adults and corporate customers.
Core Blue Ocean Strategy is to create a market space that do not have competitors; make the competition irrelevant; create and capture new demand; and pursue differentiation and low cost.
Then do with SEO?
Using the Blue Ocean Strategy means you do not have to go along to compete at a high competitive level keywords. Rather than trying to compete at a high competitive level keywords, which certainly will take a lot of energy and cost, why not create your own keyword. Because it will be easier for your blog or website you become a leader in the pages of search engines.
So, your focus is to create keywords and popularized it.
For example, when I used to pioneer FormulaBisnis.com. At that time absolutely no one typing these words on search engines. But now conditions are much different. The same when I launched RahasiaBlogging.com. Direct the user keyword Blogging Secret surged rapidly. :-)
The advantage of using the Blue Ocean Strategy is your big chance to dominate search engines with keywords you made. The result is as enjoyable Mas Sumartono by creating keyword "copyright business opportunities." Additional advantages, will be a lot that helped popularize the word, strengthen your differentiation and low cost.
In a blue ocean strategy, war becomes no longer relevant keywords. In principle, rather than join the "flow", it's better to make "flow" of your own.
Then how to create keyword-based blue ocean strategy?
The first way is to capture the aspirations of the visitors of your blog. Suppose this. You ask your visitors what ordinary words diketikkannya on search engines, but never found a satisfactory search results. Then make a word that describes them as keywords in your posts. Thus, at least you've helped the visitor to more easily find what they need on the internet.
The second way is to dig their own. Able to flip through the dictionary to find unique words. Or search for a word that fits for combined-matching. Examples like the word "shaman blogger" on the post Mas Heng.
So the conclusion:
Create keyword pioneer and popularized. The case then another shot a lot of the same keywords, just relax. Because some extent they have helped popularize your keywords. And you still can create new keywords follows.
Blue Ocean Strategy in SEO has a goal to surpass the competition, expansion (expansion), keywords, and improve the creation of new keywords.
So, creating "blue oceans" your keywords.
Greetings ACTION!